One question that people often ask us is, “Why hire a professional company to run an estate sale when I could do it myself?”
This, of course, is a great question, and one you should be asking if you’re ever considering the idea of hiring experts in any type of field. It’s important to know what you’re getting from a service and if the benefits justify the cost.
In the case of Pengo Estate Sales estate sale company, one of the most impactful services we offer is marketing. Here is a rundown of why this is a boon to the liquidators who hire us!
Your Sale Won’t Have Buyers Without a Good Marketing Plan
Consider a garage sale. Most of the time, there’s little more done in the way of advertising than simple street signs that direct people to the sale. While there is usually a modest amount of people who attend garage sales in peak season, it’s not enough to cover all the stuff you’re trying to get rid of in a full-fledged estate sale.
The bottom line is, if you don’t have good marketing, you’re not going to have people showing up at your estate sale.
Marketing On Your Own Requires Time and Money
Spontaneous and last-minute marketing doesn’t work. People need to know about your sale beforehand, and if you want to get the word out yourself, expect to spend money. You’ll be paying for signs, adverts in local and online publications, and social media exposure. If it’s your first rodeo, it’s very easy to spend more money than you’d spend in total hiring professionals! When the experts can help you market, it’ll save you a lot of stress — and a lot of money.
Estate Sale Companies Have Resources
One of the best things about hiring Pengo Estate Sales is that we’ve carried out estate sales to the people of greater Kansas City time and time again. We’re highly skilled and experienced in our craft, and you can bet we’ve got good resources for spreading the word.
Take our Facebook page, for example. We have 3,600 people in the area following us, and whenever we post our sales on our page, you can bet a lot of these folks are reading with serious intent! The bottom line is that we’ve built up a network of people to market to, as well as a collection of resources that allows us to spread the word. And the reason we’ve done all this? So you don’t have to!
We also know the name of the game when it comes to local marketing, such as signage and street advertisements. By working with us, you’re not only assuring that you’ll have a large number of signs advertising your sale, you can also have the peace of mind knowing that they’re designed by experts. We know how to get people to your sale!
Kansas City Estate Sale Company
While we mainly mention Kansas City as our area of service, the reality is that we serve countless towns and cities in the area. Gladstone, Holt, Lawson, Olathe, Tonganoxie, Lee’s Summit, and Liberty are all places we’ve gone to in order to serve our clients, and if you’re unsure whether we’d service your area, all you have to do is ask. We’d love to help you set up an estate sale — contact us today!